Inclusive by design. The Metaverse that could be.

Social media is growing up and this is what it’s becoming.

In the pursuit of understanding how brands communicate and engage audiences across social media platforms, we had the privilege of speaking with 3 brilliant minds.

How can brands best engage with Generation Z?

Generation Z is the first generation to be born in the digital age. 
They don’t know the world before the internet, a day without google or an hour without their smartphone cameras.

The creator middle class will rule the world

By Katie Burke and Iñaki Escudero

This is how you become a cat influencer.

Coline Doebelin, an R&D Analyst at Accenture Interactive in the South of France, started to post for fun the day she got her cat.

At first, she just wanted to check if she could get followers.

Are you ready for the biggest shift in the creator economy?

The Metaverse. Everybody is welcome, but not everyone is invited.

Metaverse: A Blessing Or a Curse for Diversity?

Why we should stop assuming that all Gen Zers are the same.