Welcome to The Edge

Creating impactful brand experiences with new technologies

How brands think about strategies and next-gen technologies

Can we bring together the devil, the king of Rome, the trolls, and Cao Cao?

Prompts as a skill in a new kind of language

For millennia, we have communicated almost exclusively between humans and humans…

Pretty Gen AI, Please!

The buzz around Generative AI (further in this text: Gen AI) is relentless and equally polarized. For someone who once entered the early boisterous scene of Gen AI, the present day can be challenging. Overwhelmed by the constant stream of information — new model releases, applications…

ChatGPT and the Magnet of Mediocrity

It has only been a little under four months since ChatGPT came out, and yet I already feel…

Go On, Press the Button

Could this arcade solve the world’s problems through AI? TJ Ryan, creative innovation at Droga5, explores it further.