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Welcome to The Edge
Exploring the technologies on the edge of adoption and the humans putting them to use. Written by leading voices from Accenture’s innovators, makers and creators.
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Creating impactful brand experiences with new technologies
Creating impactful brand experiences with new technologies
Chris Williams, Executive Creative Director, and Tony Currie, Creative Director at the Metaverse Continuum Business Group, have been…
Iñaki Escudero
Jun 30, 2023
How brands think about strategies and next-gen technologies
How brands think about strategies and next-gen technologies
We had a conversation with Stacy Takaki Goss, the Head of Planning & Global Strategy Director at Spark44, who has over 25 years of…
Iñaki Escudero
Jun 30, 2023
Metaverse: A Blessing Or a Curse for Diversity?
Metaverse: A Blessing Or a Curse for Diversity?
A very personal take on diversity in the Metaverse while I walk a tightrope between what the Metaverse could be and what real life is.
Francisco Padrão
Feb 24, 2022
Going Rogue… Nicole Tiedtke
Going Rogue… Nicole Tiedtke
Driven to understand the sustainable human.
Iñaki Escudero
Sep 1, 2021
Future Tense: Generation Z
Future Tense: Generation Z
The Global R&D Team within Accenture Song share their insights and learnings around Gen Z, going beyond ordinary assumptions.
Linnea Axelsson Lindgren
Apr 26, 2022
Why we should stop assuming that all Gen Zers are the same.
Why we should stop assuming that all Gen Zers are the same.
In the process of researching and exploring Gen Z, we realized that nothing would give us a better understanding of the unique perspectives…
Iñaki Escudero
Apr 28, 2022
Pretty Gen AI, Please!
Pretty Gen AI, Please!
The buzz around Generative AI (further in this text: Gen AI) is relentless and equally polarized. For someone who once entered the early…
Sofie Mart
Apr 24, 2023
This is how you become a cat influencer.
This is how you become a cat influencer.
Coline Doebelin, an R&D Analyst at Accenture Interactive in the South of France, started to post for fun the day she got her cat.
Iñaki Escudero
Jan 25, 2022
What’s happening with social media?
What’s happening with social media?
Taking a closer look at the evolution of social media and the impact of communities, influencers, NFTs and the Metaverse with Joe Gizzi.
Linnea Axelsson Lindgren
Mar 31, 2022
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