Sales

Everyone wants a bargain

Regardless of your industry people want something extra. Something that’s not on the menu. A price that is lower…

Factory Tours

Years ago I was meeting with a plastics company about making a residential home security product. I met with a handful of their…

Different Speeds

Everyone’s experienced this: you spend an arduous amount of time composing a single email. You’re nervous. Afraid to hit send…

“Welcome.”

Sometimes that’s all it takes. A warm welcome can convert a stranger into lifetime customer.

Follow for free. 👇

Hiding Your Best Asset

I’m getting married next year. My fiancé and I agreed that the most important component is a band. It’s the thing that…

Insatiable Growth

Businesses and non-profits have this urge to grow. Year over year they’d like to show off their increase in funders, profits…

Your product, your price, and the story it tells

Skip Lunch

I was looking for an apartment today. I told the leasing agent I’m ready to sign today and that I love the neighborhood. He slid a…

Designing a webpage that converts

Hint: Use the stock template provided

“Let me get that for you.”

There’s a coffee shop near me that has thought deeply on hospitality. I’ve noticed this small detail that many…