Step 5 - Don’t play email ping-pong

If an email turns out to be more complex than originally thought, with multiple back-and-forth replies, stop the discussion. Pick up the phone instead, or type a one-line reply saying that it’ll be more effective to discuss it offline.

5 common myths about business writing

If today was an average day, you probably received about a hundred emails, and had to read…

Myth #2 - If it’s important, they will read it

How to write a software case study that works

Keep it relevant, keep it simple and keep it short

In business writing, less is more

There’s a big difference between how much you’d like to say (a lot), and what your reader is likely to remember (much less)

Imagine that you have to write a short description of Amazon for a person who’s been stuck on a desert island for the…

Step 3 - Keep it short and simple

Emails are, for the most part, fairly straightforward. They range from the mundane (scheduling…