Braver men than this have tried to kill the press release. What’s interesting about the doc is what it says about a company now.
Or, to put it another way:
These are the slides and the (highly idealised, improved and much more eloquent than the real presentation) words that went with them from a lightning talk I gave at the Digital Shoreditch conference. In reality, there’s a lot more thought and attention in this article than…
I didn’t invent Tradeshift. At best, I’ve just been involved in deciding some of the ways we talk about it…