Creative Process

Collaborative Bake Off

Thought I’d share with you a process we use to develop creative concepts for clients. As a collaboration exercise, it’s one of my favorites because it includes individual focused work in addition to group work. I’ve found this combo (of group work and individual work) produces better…

Informed Simplicity

A significant part of the work I do these days is focused on creating simplicity. The kind of simplicity I’m talking about may be different from what you have in your mind. The type I’m referring to is informed simplicity.

Let me explain.

Start Right and Finish Strong

In the last two weeks, I’ve kicked off three new projects. Two were digital product related and the other one related to marketing and branding. Chances are, you work on projects as well, so I thought I’d share a few things learned over the last few years.

The Other Side of Inertia

I’ve been heads down in several big projects of late. We’re at a point where we’re in sync with the client and…