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The Insights
This blog features various advertising, marketing, and branding campaigns with interesting insights, key messages, and strategies from agencies, brands, and organizations.
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Seaoil Philippines: Fueling Conversations about Service
Seaoil Philippines: Fueling Conversations about Service
While the world is fixated on gas prices, Seaoil Philippines talks about service
Angelo Agdeppa
Sep 14, 2022
Lockdown Notes: Bad Advertising in the Philippines
Lockdown Notes: Bad Advertising in the Philippines
How lack of empathy creates the worst brands in the time of need
Angelo Agdeppa
Apr 25, 2020
The Insights — S03E01
The Insights — S03E01
This campaign is a mastery of the harnessing cultural insight and using it to connect to the brand.
Angelo Agdeppa
Dec 21, 2019
The Insights — S02E09
The Insights — S02E09
When you’re at the crossroads of your career, it makes perfect sense to look for a positive vision of where you want to be. To me, writing…
Angelo Agdeppa
Jul 14, 2019
The Insights — S02E08
The Insights — S02E08
Christmas season is done, and naturally, interesting ads usually go down in number. In the Philippines, we either have messaging about the…
Angelo Agdeppa
Jan 20, 2019
The Insights — S02E07
The Insights — S02E07
The Christmas season has never been short of advertisements and marketing campaigns trying to join in the festive mood and hoping to get a…
Angelo Agdeppa
Dec 30, 2018
The Insights — S02E06
The Insights — S02E06
Like brands, governments, too, can start the talk about change. In fact, their mandate is about changing the status quo for the better. Yet…
Angelo Agdeppa
Aug 12, 2018
The Insights — S02E05
The Insights — S02E05
This week, I wanted to feature an ad that is not from the Philippines. The first season of The Insights was filled with campaigns from…
Angelo Agdeppa
Aug 1, 2018
The Insights — S02E04
The Insights — S02E04
If you clicked this link because you already know the ad that I’ll feature, then at this point, we can already agree on one thing — this ad…
Angelo Agdeppa
Jul 22, 2018
Changing Campaigns, Campaigning Change
Changing Campaigns, Campaigning Change
How can this campaign be bigger than its KPIs?
Angelo Agdeppa
Jul 14, 2018
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