Music Festivals; the new platform for self-expression

There’s nothing quite like watching your favourite artist perform live. The excitement of buying your ticket, the buzz as you wait for them to walk on stage, the absolute captivation as you watch memorised and of course the incredible…

Obsession with Fame

Fame and talent used to come hand in hand. You wouldn’t become famous unless you had something great to share with the world. Fame was simply a by-product of sharing your talent. In recent years we have seen this culture shift dramatically with emphasis being placed on fame status obtained…

The day I sold my soul to the Kardashian Machine

“Shit. I slept through a photoshoot and my agent is going to be furious. “

This was an actual thought that went through my mind this morning.

All publicity is good publicity… really?

We’ve heard the saying “all publicity is good publicity” and on the surface, I can see how this makes sense. If people are talking about you, you’re undoubtedly front of mind. My Marketing tutors and lecturers call this ‘brand awareness’ and there’s no doubt…

Power, Sex and Sport

Australia, a place where culture and religion are as diverse as they come. A place where Rugby League, Union, and AFL players are often worshipped more prominently than some Gods. Our culture is built around sport, built around a competitive spirit and is highly prioritised and favourite by…

What Time Is It?

6pm, on a weekday.

I’ve come back from uni, I turn on my TV and settle in for some cartoons to clear my head. I know I can rely on cartoons for entertainment 90% of the time, and rarely does it dawn on me that at my age I should have already gotten over them. I know I’m…