This is a difficult question to answer, because every brand wants and needs some super fans, but how do you define what a superfan is and what they do, determines how valuable one is to you.
How do you group your customers? Typical consumer businesses create their cohorts based on age, gender or location. Some may…
In part one, we introduced this concept of customer intensity as a metric, and defined it as having three constituent components: customer loyalty, amount owned of available attention and capital, and net perceived value…