Why “Corporate Culture Change” Fails, And How To Succeed

CulturePods: The Cultural Transformation Process

The Dark Side of Culture Fit

Culture fit drives efficiency but at the cost of innovation

Beware Empathy

Surprisingly, new research show that empathy thinking can make you more egocentric in…

How Loss-Aversion Corrupts My Weight Loss

First a disclaimer. I am neither a nutritionist nor an expert in “dieting.” . Either in…

Apple’s Attachment Challenge

When Jobs worked with Chiat to position Apple as the brand For The Crazy Ones, producing the famous campaign of artists, provocateurs, risk-takers and change-makers, Apple laid the groundwork for establishing a deeply meaningful relationship with its user-base. The Think different campaign…

EPIC 2019 — Agency and the Contractor

The EPIC conference is always energizing. It is great to see old friends, meet young…

De-spite Airbnb

The folks over at Airbnb are really nice folks. I have met a number of them personally and know that they have great integrity and are genuinely empathetic in nature.

In fact, I would venture to say that they are almost too nice.

Design Thinking and the DNC

Anthony Bourdain recently let loose with a criticism of the urban liberal elites for discounting the lives of people living in predominantly Red states. I can’t agree more.

First, Anthony wrote:

The utter contempt with which…

Why you should drive like an a-hole

Paul Bloom recently wrote about the downsides of empathy.