5. The best laid plans, and all that

All being well, you’re reading this in comfort, and I’m in Florida at a PodFest Multimedia Expo…

8. The impact of the changing message

How are you feeling about everything? Obviously, I continue to hope you enjoy good health…

10. Becoming a Twitter sensation

Something exciting happened this week. Twice.

11. Why reading your audience is crucial

I have lost track of what week of lockdown we are now on — although it feels less like…

6. What do we say now?

It’s hard to know where to begin this time.

7. Settling into the new normal

Are people being kinder in their approach to one another?

9. What’s actually important?

I was recently invited to contribute to an article on ‘doing social media and content marketing in a…

2. Do you know who you’re talking to?

It’s funny, but I often talk to people about customer personas and audiences. Sometimes it’s…

4. Be kind

If you’re in the UK, you won’t have been able to escape the sad news about Caroline Flack’s death. There’s been much talk about whether the…

3. Keep it short and simple

Like me, you may have a tendency to wang on and on about your subject…