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The Marketing Playbook
Articles on marketing strategy and product growth…. Subscribe: mykpono.com
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Marketing Strategy Playbook (20 min video)
Marketing Strategy Playbook (20 min video)
How To Create Effective Marketing Strategy Playbook
Myk Pono
Jul 27, 2018
Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:
Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:
How To Develop a Customer Acquisition Strategy
Myk Pono
Jan 15, 2018
Understanding Customer Experience in SaaS
Understanding Customer Experience in SaaS
Defining customer touchpoints, interactions and engagement
Myk Pono
Oct 16, 2017
Mastering Product Experience (in SaaS) With Product-led Strategy
Mastering Product Experience (in SaaS) With Product-led Strategy
How to Deliver Personalized Product Experiences with a Product-led Strategy
Myk Pono
Oct 3, 2017
How to Design Marketing Campaigns: The Importance of Market Segmentation
How to Design Marketing Campaigns: The Importance of Market Segmentation
This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and…
Myk Pono
Feb 21, 2017
Strategic Communication: How to Develop Strategic Messaging and Positioning
Strategic Communication: How to Develop Strategic Messaging and Positioning
This article covers the essentials of strategic communication.
Myk Pono
Dec 14, 2016
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead nurturing campaigns and how lead scoring can…
Myk Pono
Sep 20, 2016
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