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Coca-Cola : Hitting the right emotions at the right time
Coca-Cola : Hitting the right emotions at the right time
When the global beverages brand Coca-Cola observed a 25% decrease in its global output in April of 2020, owing to the COVID-19 pandemic…
Shivani Gautam
Sep 24, 2021
What is Marketing? Why am I here?
What is Marketing? Why am I here?
When you google the term Marketing, this is the first definition you get: “Marketing refers to activities a company undertakes to promote…
Priyam Rajput
Jan 31, 2021
We Remember It All!
We Remember It All!
Commercials and “Bookmarkers of the Brain”
Priyam Rajput
Mar 18, 2021
Marketing via Embedment
Marketing via Embedment
Does Product Placement work every time?
Priyam Rajput
Feb 21, 2021
The Meet Minneapolis Case Study
The Meet Minneapolis Case Study
Investing into creativity
Priyam Rajput
Nov 1, 2021
Marketing through Mistakes
Marketing through Mistakes
We are only human after all
Priyam Rajput
Mar 10, 2021
Emotions in Marketing
Emotions in Marketing
The famous Coke v/s Pepsi story
Priyam Rajput
Feb 7, 2021
Appealing To Our Senses
Appealing To Our Senses
Priyam Rajput
Jun 3, 2021
Warnings — How does our brain interpret them?
Warnings — How does our brain interpret them?
Quantitative vs Qualitative vs Neuromarketing
Priyam Rajput
Feb 3, 2021
Project Delta — Introduction
Project Delta — Introduction
A Deep Dive Into The Pandemic-Induced Change on Marketing Strategies
Priyam Rajput
Sep 13, 2021
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