Positioning is important for every organization. Yet there is no consensus on what the term means.
Among positioning experts, Michael Porter talks about strategic advantage, Seth Godin talks about purple cows, and Clotaire Rapaille talks about tapping into enduring…
Data science is changing global and local business.
One might think that immense data sets and expensive tools are required to make sense of this increasingly complex world, but that’s…
Our default way of experiencing the world is through stories.
There’s a classic tool from learning psychology that I sometimes use with clients. It’s called the ladder of learning. This model says that whenever we learn a new…
We all understand simple mechanical systems like pulleys.
