“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”

Dr. Kapil Gupta

The Destination that will create the avenue

We live in a world rife with noise. Brands are in large part responsible for a lot of that noise…buy this, use that, read this, post that.

Y Combinator Startup Investor School, Day 1, Session 1 — Sam Altman

Rethinking Citi Bank

Abstract:

The 2015 Masters In Branding Thesis: Repositioning Culture, focused on the…

Why You Should Think Like A Physicist

Searching For Deep Truths

“Science is more than a body of knowledge…

Tendency To Minimize Energy Output | Brand Business & The Biological System

“In a physical world governed by thermodynamics and competition for limited energy and resources, any biological organism that was wasteful with energy would be at a severe disadvantage for survival…

The Red Queen Effect | Brand, Business & The Biological System

The Red Queen Effect

“The evolution-by-natural-selection model leads to something of an arms race among species competing for limited resources. When one species evolves an advantageous…

My Attempt To Make Crypto More Casual

Rethinking Shapeshift’s app for the traditional investor and crypto newbies (like me!)

Rethinking The Optimize App Experience

Culturally, wellness is having a moment.