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The Nudgelet
The Ashoka Behavioural Insights Team’s flagship publication.
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The “Eras” Phenomenon
The “Eras” Phenomenon
By Ananya Bathla (ASP 24), Illustrated by Shirin Shakir (UG 24)
Ashoka Behavioural Insights Team
Feb 25
Tweeting the Ballot: Social Media Trends, Political Mobilization, and Indian Elections
Tweeting the Ballot: Social Media Trends, Political Mobilization, and Indian Elections
By Shivani Panigrahy (UG ’24), Illustrated by Ananya Anurav (UG ’24)
Ashoka Behavioural Insights Team
Feb 17
Fanship and Fandom: Navigating Artist-Fan Relationships in K-Pop —
Fanship and Fandom: Navigating Artist-Fan Relationships in K-Pop —
By Atharv Bokil (UG ‘24), Illustrated by Anoushka Antony (UG ’25)
Ashoka Behavioural Insights Team
Feb 13
Gender Disparities in Computer Science at Ashoka University: A BeSci Perspective
Gender Disparities in Computer Science at Ashoka University: A BeSci Perspective
By Roshni Agarwal (UG25), Illustrated by Ashray Malik (UG2023)
Ashoka Behavioural Insights Team
Feb 10
That Jada and That Will Love
That Jada and That Will Love
By Amrit Singh (UG 25)
Ashoka Behavioural Insights Team
Feb 7
Maybe I’ll Just Take a Cab? : Ashoka University’s Shuttle Debacle
Maybe I’ll Just Take a Cab? : Ashoka University’s Shuttle Debacle
By Ayushman Roy (UG24), Illustrated by Atharv Apte (ASP 24)
Ashoka Behavioural Insights Team
Feb 4
The Resurgence of 2014 Tumblr: Glamourising Sabotage and Sadness through Nostalgia
The Resurgence of 2014 Tumblr: Glamourising Sabotage and Sadness through Nostalgia
By Muskaan Mir (UG 24), Illustrated by Anushka Vats (UG24)
Ashoka Behavioural Insights Team
Jan 30
Unlocking the Potential of Behavioral Science in Public Policy
Unlocking the Potential of Behavioral Science in Public Policy
By Mitali Gujarathi (UG24), Illustrated by Sidhak Bajwa (ASP 24)
Ashoka Behavioural Insights Team
Jan 30
The Dilemma Of 😭 Vs 😂
The Dilemma Of 😭 Vs 😂
By Tapasmi Ray Chaudhuri (UG25), Illustration by Kabir Singhania (UG25)
Ashoka Behavioural Insights Team
Jan 25
Beyond the Shelves: Navigating the spatiality of Ashoka’s Library
Beyond the Shelves: Navigating the spatiality of Ashoka’s Library
By Satvik Dev (UG25), Illustration by Shirin Shakir (UG24)
Ashoka Behavioural Insights Team
Jan 25
The Prosody of Prosociality in Children — What Rhythm can tell us about language learning
The Prosody of Prosociality in Children — What Rhythm can tell us about language learning
By Vipasha Barot (ASP 23), Edited by Resham Anand (UG 23)
Ashoka Behavioural Insights Team
Apr 7, 2023
Mastering the 5 E’s of Restaurant Consulting
Mastering the 5 E’s of Restaurant Consulting
By Aishanya Gupta (UG 24) with Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Apr 2, 2023
The Power of Menu Design: How Font, Color, and Weight Influence Customer Perceptions in Restaurants
The Power of Menu Design: How Font, Color, and Weight Influence Customer Perceptions in Restaurants
By Diptanshu Mishra (UG 24), Edited by Megha Nair (UG 24)
Ashoka Behavioural Insights Team
Apr 1, 2023
Beyond Price: The Power of Perception in The Food Industry
Beyond Price: The Power of Perception in The Food Industry
By Ayushman Roy (UG 24) and Arya Sambaragimath (UG 24), Edited by Resham Anand (UG 23)
Ashoka Behavioural Insights Team
Mar 31, 2023
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