Behaviourally Designed: How Airbnb Uses Design Thinking For Better Outcomes

A Day in the Life: Behaviour Architect at Fractal Analytics

Black Friday: The Behavioural Economics Behind a Big Sale

By Eshna Sharma(UG 23), Edited by Tanya Chatterjee (UG 23)

‘I nudge myself’: Personal Growth through Behavioural Change

By Swetha Alachi

A Day in the Life: UPenn MBDS Alum

‘A Day in the Life’; is a Nudgelet series chronicling Ashoka alumni in behavioral science.

By Trisha Nagpal(UG 21) in conversation with Ishwari Deshpande, YIF ‘18, UPenn Master’s of Behavioural and Decision Sciences(MBDS) alum and current…

The Rule of Reciprocity: To owe or not to owe

By Akalya Srikumar(UG 22), Edited by Nitya Deep(UG 23)

Uber’s Nudges: Morally Questionable Incentivization?

The Power of Menu Design: How Font, Color, and Weight Influence Customer Perceptions in Restaurants

(Fare)port?

By Praveen Venkatachalam (YIF ‘21), Edited by Reeva Dani (ASP 21)

Fanship and Fandom: Navigating Artist-Fan Relationships in K-Pop —