Top stories published by The Organizational Storyteller in February of 2013

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Top Stories published by The Organizational Storyteller in February of 2013

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2013

February

Alex Barrera in The Organizational Storyteller

Feb 8, 2013

Bringing the Storytelling workshop close to you

One of the things I’ve been wanting to do this year has been scaling out the storytelling workshop. I’ve been doing it actively during the past year in different countries and different audiences. Everyone loves it but many tell me they would love…

Corporates, no, you don’t want to be a startup

“We want to operate like start-ups”. That’s what I keep hearing from many corporations in their attempt to fix their corporate innovation process. I believe corporations need to change or face extinction, that said, no, you surely don’t want to be…

Mobile marketing: The Tiniest Billboard

It’s been a long hard road filled with forgettable banner ads, spammy emails and invasive pop ups, but advertising has finally moved online. Not onto the computer as you may expect, but into our mobiles and tablets to change the way we interact with a brand…

How we read each other’s minds

Fascinating TED talk by neuroscientist Rebecca Saxe on the brain region that allows us to understand what others have in their minds, a field also know as Theory of Mind (ToM). I’m guessing you could say, this is the storyteller brain region ;)

January 2013

March 2013

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The Organizational Storyteller

Storytelling advice and data analysis from the content marketing team at Press42.

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