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Glossier CEO: Brands Of The Future Will Be ‘Co-Created’
Glossier CEO: Brands Of The Future Will Be ‘Co-Created’
Glossier has never relied on celebrity endorsements for its products to get noticed. Check out Emily Weiss’s secret recipes.
Octoly
Mar 16, 2018
Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?
Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?
While leading traditional beauty brands are seeing soft to negative organic sales growth, indie and direct-to-consumer brands are clearly…
Octoly
Mar 16, 2018
Retailers Are Taking the Leap with Bloggers and Instagram Influencers
Retailers Are Taking the Leap with Bloggers and Instagram Influencers
Retailers are betting on increasing brand awareness by strategically partnering with the right creators.
Octoly
Mar 16, 2018
Coty’s Investment in Peer-to-Peer Beauty Brand Younique is Paying Off
Coty’s Investment in Peer-to-Peer Beauty Brand Younique is Paying Off
A year ago, Coty invested 60% in Younique, a disruptive peer-to-peer e-commerce platform that leverages social media platforms and…
Octoly
Feb 26, 2018
How Glamglow is Becoming The Buzziest Skin-Care Brand on Social Media
How Glamglow is Becoming The Buzziest Skin-Care Brand on Social Media
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Octoly
Feb 21, 2018
Fenty Beauty’s Emphasis On Inclusivity Is Paying Off
Fenty Beauty’s Emphasis On Inclusivity Is Paying Off
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Octoly
Feb 1, 2018
This is How Retailers Are Rethinking The Consumer-Brand Relationship
This is How Retailers Are Rethinking The Consumer-Brand Relationship
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Octoly
Jan 26, 2018
Consumers Want Inclusivity The Fashion Industry Is Giving It To Them
Consumers Want Inclusivity The Fashion Industry Is Giving It To Them
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Octoly
Jan 12, 2018
Here’s How Indie Brands Took Control of Social Media in 2017
Here’s How Indie Brands Took Control of Social Media in 2017
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Octoly
Dec 22, 2017
How This Company Became a Worldwide Cult Beauty Brand and Raised $34 Million
How This Company Became a Worldwide Cult Beauty Brand and Raised $34 Million
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Octoly
Dec 15, 2017
Here’s How Brands Are going to Crush it During Holiday Season
Here’s How Brands Are going to Crush it During Holiday Season
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Octoly
Dec 15, 2017
Some startups are pushing boundaries and reshaping the beauty industry
Some startups are pushing boundaries and reshaping the beauty industry
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Octoly
Dec 4, 2017
Influencer marketing is getting so serious, there’s now a school to study it
Influencer marketing is getting so serious, there’s now a school to study it
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Octoly
Nov 22, 2017
Creative Director at Glossier Discusses How To Build a Modern Beauty Brand
Creative Director at Glossier Discusses How To Build a Modern Beauty Brand
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Octoly
Nov 17, 2017
Maybelline has Become the Master of Driving Social Media Engagement
Maybelline has Become the Master of Driving Social Media Engagement
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Octoly
Nov 10, 2017
Influencers Affirm Being An Influencer Is Now Their Full-Time Job
Influencers Affirm Being An Influencer Is Now Their Full-Time Job
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Octoly
Nov 6, 2017
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