Earned Media

How To Succeed With Your New Influencer Marketing Strategy

Influencer Marketing from A to Z

Implementing an influencer marketing strategy, on any channel, is no simple task and in fact, a pretty easy thing to mess up. But when it works, boy…

Beauty YouTubers Get Ready: Maybelline vs. MAC

You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. In a…

The Top 5 Reasons It’s OK If Your Beauty Brand’s YouTube Channel Sucks

Most brands don’t realize that it doesn’t matter if their own YouTube channel sucks. They think of their YouTube channel like the storefront on their physical locations and spend lots of money making it look…

How to Measure Your YouTube Success

The “YouTube view” is the most well-known metric of success on the Internet.

What You Need To Know on Beauty Swap Unboxings

One of the best ways for YouTubers to grow their subscriber base is by doing a “collab”, which is when two creators team up for a couple of videos meant to be viewed together. Fans of both channels get introduced to the other, and, ideally, both…

Beauty Youtubers’ favorite brands in March

Each month, we’re releasing an Earned Media Ranking of the Top 50 Beauty Brands loved by YouTubers, based on their amount of views, videos published and engagement rate.

TOP 10 SNAPSHOT

How To Promote Your Business On YouTube

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year.

Use Makeup Challenges To Stand Out

YouTube can be a messy place. But usually, beauty vloggers can be counted on to class up the joint. Except when they don’t. This is the case with the various “makeup challenges,” where beauty vloggers (and other YouTube personalities) turn the tables and go about using…

YouTube for Masterful Content Marketing

If you’re a beauty marketer, you surely know a bit about YouTube. But how well do you know the top 5 most important formats that beauty gurus include in their regular repertoire? YouTube product reviews can take many forms, but overall it is categorized as an…