The Art of Feature Naming — Four Survival Tips

Naming is hard. All kinds of naming is hard. Parents have a hard time naming…

What Is Product Marketing?

Whether you’ve found yourself in a job called product marketing (who really dreams of being a product marketer… really…), or you work with a PMM, you might ask yourself, “What is this role all about?”

Balancing Strategy and Execution — Support is the Foundation

The common advice seems trivial. Spend 80% of your time on execution, and 20% on strategy. However, the reality is something that can take a lifetime of experience to balance well.

5 Questions to Design a Developer GTM

As everyone who sells to developers knows, developers hate marketing! So, how do you think of…

A Voice for Product Marketing

Products and markets are two sides of a coin that every organization attempts to match. The term “product-market fit” came about to try to describe solving this puzzle. Much has been said on this topic.

6 Pricing Tips for B2B Software

Pricing might be the most contentious go-to-market topic within a B2B software company. And, if it’s not…

Scaling Innovation

It’s a classic story.

Create a startup to disrupt a market of incumbents.

Start a skunkworks initiative in a larger enterprise to enable a small team to innovate faster.

Avoiding Org Structure Pitfalls

There is no perfect org structure. Until you can accept that truth, you will forever be subject to the pitfalls of every attempt to optimize the structure of your team, group, division or enterprise. Building a great culture of collaboration beats org structure every day of…

My intention there is just to highlight the areas that generally require more technical skill, especially for technical products, and areas that require more business skill. I find that there are few people that have the skills do everything in product marketing extremely well. You generally need to build a team of people with different strengths…