Beyond Buzzwords: Big Data & Machine Learning

It’s up to debate which field has more buzzwords, business or politics. Some fancy new word crashes into our consciousness and we all get excited about the next big thing. But there’s always a point when business leaders have to take up a buzzword…

Journey Toward Better Marketing Measurement

Here’s a conundrum that many marketers face.

Upper management wants to know what effect all that money going to marketing has on the business. Unlike the past, marketing is no longer a black box and there are all sorts of…

Student Spotlight: Meet Dannie Fountain

Dannie recently took Promotable’s Data Jump Start class and here is what she had to say.

Why did you originally sign up for Promotable?

How To Pick The Right Metrics

Metrics are the lifeblood of modern marketing, but how do you choose the right ones? It’s a deep subject…

Become Agile: Not A Process, A Mindset

If you’re not in the software development industry, you might not know about Agile. It’s a…

How To Transform Data Into Action

A buzzword in business circles these days is ‘data-driven action’. The idea is that if you can back up your decisions with data you’ll be able to act on more sure footing. You’ll reduce risk, save time, generate new ideas, and foster collaboration through what the data…

Creating a Data-Driven Culture

Have you ever wondered how top companies build a data driven culture? Two experts share the benefits — and strategies — behind every data-driven workplace.

The two presenters of our Modern Culture of Data event have a combined 30+ years of…