The Promotable Review

Healthcare Analytics 101: Proverbs to Prediction

A lot of our talks here at Promotable are about the theory behind data, analytics, and internet marketing, but today we have something special. We have a speaker who talks about the application of analytics and Big Data in a specific market. In…

How To Transform Data Into Action

A buzzword in business circles these days is ‘data-driven action’. The idea is that if you can back up your decisions with data you’ll be able to act on more sure footing. You’ll reduce risk, save time, generate new ideas, and foster collaboration through what the data…

Understanding The Customer Journey

Analytics have shown businesses all sorts of new information about their customers and their behavior. But there’s a danger in analytics. If you depend too much on impersonal data then you can lose the voice of the customer (VOC) in the noise.

Journey Toward Better Marketing Measurement

Here’s a conundrum that many marketers face.

Upper management wants to know what effect all that money going to marketing has on the business. Unlike the past, marketing is no longer a black box and there are all sorts of…

Beyond Buzzwords: Big Data & Machine Learning

It’s up to debate which field has more buzzwords, business or politics. Some fancy new word crashes into our consciousness and we all get excited about the next big thing. But there’s always a point when business leaders have to take up a buzzword…

Machine Learning For Dummies

Machine learning is a type of artificial intelligence that has gained a lot of attention in the business world due to its ability to make better predictions over time. Google searches, Netflix recommendations, and even fraudulent transaction alerts are powered by this type of…

Implementing An Analytics Initiative

Analytics is all about finding patterns in data and using those patterns to make effective decisions. But if you don’t have a framework for those numbers and trends then it can be hard to place them within the context of the business. Businesses that do not have this framework will not be…

Creating a Data-Driven Culture

Have you ever wondered how top companies build a data driven culture? Two experts share the benefits — and strategies — behind every data-driven workplace.

The two presenters of our Modern Culture of Data event have a combined 30+ years of…

How To Pick The Right Metrics

Metrics are the lifeblood of modern marketing, but how do you choose the right ones? It’s a deep subject…