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The Real Hero

Brand are stories, stories are culture.

Iñaki Escudero in The Real Hero

Jasmine Bina: Strategy inherently involves prediction.

Iñaki Escudero in The Real Hero

The Importance of Brand Purpose in the Age of the Meaning Crisis

Iñaki Escudero in The Real Hero

From love to trust. Why brands need to change their relationship status.

Iñaki Escudero in The Real Hero

Crafting Narratives: Why Telling Stories is your brand’s best Strategy.

I just finished facilitating and mentoring my 12th cohort of the “Brand Strategy and Storytelling” course with Hyper Island.

Iñaki Escudero in The Real Hero

Brad Nevin: Stories are the ideal medium to create the future.

Iñaki Escudero in The Real Hero

Marit Tiesema: Influencer Marketing is the art of standing out in a noisy world.

Iñaki Escudero in The Real Hero

How to efficiently tell your brand stories!

We kicked off today the 13th cohort of Hyper Island’s…

Iñaki Escudero in The Real Hero

Clarity of Audience. Why you need it and probably don’t have it.

Iñaki Escudero in The Real Hero

How do you become a mentor brand?

I ran my 30th marathon in Philadelphia two weeks ago. While most runners stick to their race day…

Iñaki Escudero in The Real Hero

Why settle for being a company when you could be a Brand?

The Real Hero

Real-life stories about brands and the heroes they mentor.

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