How to Spot and Tackle the Seven Deadly Sins of Crypto

The customer is no longer the King.

Companies and brands need to understand the truth behind the…

WHY STORYTELLING IS EVERYONE’S BUSINESS

Get the Relevance, understand the Importance & share your Story!

Elevator pitches are dead, because elevator rides are too long…

As Infection Point Nears, Blockchain Start-ups’ Narrative Vies for a Boost

Blockchain Marketing enters the era of Relevance: Only relevance has impact!

It used to be much easier. Back in the days, it was enough to put money on the table, have a creative advertising campaign developed by a renowned agency and off you go to spread the good news into…

The Burden Cryptocurrencies Have to Carry

Nowadays, if you say “cryptocurrency” or “Bitcoin” everyone seems to know what you are…

Show me the Team!

In the road to an ICO, many blockchain and crypto start-ups get lost in the technical details behind their game-changer idea…

Marketing for Blockchain Startups & ICOs

For blockchain technology to reach mass adoption, it needs to…