Everybody includes those big OTS, Estimated Visitor numbers next to their coverage.
You know the ones.
I spend a lot of time with public relations professionals. The two topics that I get requested to speak about the most are influencers and impact. I’m often asked ‘what ideas will fly with online journalists’? ‘What creative will bloggers…
It turns out the experts in cultivating relationships have in the main opted out of super-charging their skills with a little help from…