I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why….
Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018
It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators).
How refusing to offer AVE’s led to two global AMEC awards and very happy clients