SaaS-y Marketing with Nuns — How We Used Guerilla Marketing to Promote an Unsexy B2B Product

This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention in the recent SaaStr Annual event.

Lewis Carroll’s Advice to Product People: A Blackout Poetry Project

The Hitchhiker’s Guide to the Creative Mind (Blackout Poetry Project — Part 2)

Never forget your towel.

SaaS ‘Lessons’ from Yoda

A Star Wars post that we can’t can’t stop ourselves from not writing

The Mysterious Student, Dieter Rams, and Cracking Global Markets

Just translating your website won’t make the cut. Here’s why.

Customer Development & The Anti-Library — Knowing The Unknowns

Every new conversation with a customer, opens up a new perspective. A new thought. A new idea. A new anti-library.