The Set List

Why are you risking your customer’s future?

Running a business is rife with people trying to charge…

How Elon Musk Could Get You More Donors

With a few minutes to spare, I was looking for a last minute gift for a friend and decided…

Feature Creep And Why It Really Exists

I create a lot of stuff on a regular schedule. A daily vlog. A weekly article. And when I’m…

Argue with your customers

In companies’ never ending quest to “Build something people want”, Paul Graham advises:

The Curse of Knowledge

YOU PROBABLY ALREADY KNOW THIS. BUT, I’M PROBABLY WRONG.

Marketing Strategy — 95% Of Folks Are Making This Mistake

And it’s easy to fix

Landing page design: Increasing our conversion rate 500% — Part 2

Google AMP — A 70% drop in our conversion rate.

Estimates (Part One): How to Get a Good Estimate