Writing Tips

How to write a blog introduction that hooks your reader

Copywriting style guide examples

What is a copywriting style guide?

Where to find inspiration when you feel uninspired

When you want to say something but it’s already been said before

What the FAQ?

Why FAQs provide a poor user experience

That vs which

Where and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not…

The sad case of the misunderstood apostrophe

And why I’m fretting about its possible extinction

Stabbing zombies with pitchforks

Culling -ing words to strengthen your writing

Why using positive language is a better user experience for your readers

Here’s why using positive…

How sneaky hidden verbs weaken our words

Hidden verbs are are the verbs we turn into a noun and then need an extra verb for it to…