The Smyth Group

Identify Focus Markets

Markets are often defined by products, technologies, and demographics. These…

Prioritize JTBD Opportunities

Valuable insights are often lost in un-mined research. How can we…

Create Job Statements

Once we’ve identified the jobs to be done, we’ll need a way to express them…

Categorize the Jobs-to-be-Done

When choosing a product, a number of factors can affect our decisions. How can we organize and account for these diverse jobs? How can we ensure that we are considering all…

Identify Jobs Users are Trying to Get Done

How can we understand the true value of existing products…

An Introduction to Jobs-to-be-Done (JTBD) in Digital Product Design

Our approach to “user experience”…

How to use npm packages in native iOS apps

This article will show you how to use npm packages directly…

Kill the Desktop

How Automated Testing Can Actually Reduce Development Costs

In this article, we will run through a…