5 Unconventional Ways to Convince your C-Suite to Invest in Digital Marketing

Stage a digital…

Modern Technology and Social Change

Over the years, the way in which social change occurred has evolved. The development of new…

Why Twitter is Networking on Steroids

Twitter is one of the most powerful networking tools ever invented. That may sound like an…

“Directors who don’t understand social media are placing their company at risk”

The Concise Guide to B2B Social Networking

For many B2B marketers, PR professionals and communicators there’s still a lot of…

Why the C-suite should understand (and use) social media

Looking through the keyhole

Corporate espionage

The Social C-Suite: Two weeks and almost 100 members

Where do we go from here?

Show me the money!  

The ROI of Social Media

That’s the usual response when I talk to anyone from the C-Suite about social media. Especially directors of B2B companies.

5 reasons why the C-suite can't ignore social media