The Social CEO

The CEO Uncovered

INTRODUCTION
Many public relations experts will have sat in a planning discussion where the strategy concerning CEO communications has been discussed. What communications activities are appropriate and which audiences should he or she prioritise? Does he need to be more visible internally and/or…

Why the Best Leaders Are Social Media Savvy

The C-suite is more effective and trustworthy when engaged on Twitter, Facebook and Instagram, according to new research. These tools can help you overcome a reputation crisis.

How CEOs Can Leverage Twitter

Rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation.

Many companies have embraced Twitter as one of the best ways to communicate with customers and other types of…

BRANDfog’s Top 20 Healthcare Leaders on Twitter

It’s a tumultuous time to be a leader in the healthcare industry. There are a myriad of changes taking place that have to be addressed, including the Affordable Care Act, government mandates, emerging technologies, wearables and 3D printing…

When should the CEO use social media?

Only seven FTSE 100 CEOs currently use Twitter as a corporate marketing tool. I am grateful…

Chief executives spread their wings as fledgling tweeters

The True Influence of CEOs on Social Media: Relevance Trumps Followers

Leadership In The Social Age

Leadership in the Social Age: Why the C-Suite is Behind the Curve