Social Media Marketing

Going Viral: What Star Wars Did to its New Stars on Social Media

By Katie Meyer

Described by Wikipedia as an “epic space opera” and by Star Wars fans as a huge relief, Star Wars: The Force Awakens is on track to be the biggest movie of all time. Leads Daisy…

2015: The Year in Social Media Disasters

By Katie Meyer

Schadenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people

Socialhadenfreude: A feeling of enjoyment that comes from seeing or hearing about the…

Crisis Management 101: Starbucks Stirs the Pot with #RaceTogether Campaign

By Katie Meyer

Giving back: in the socialpreneurship movement sweeping the corporate world, being a “good” company can pay off. For the philanthropic efforts companies put in…

Choosing Instagram Hashtags the Right Way

By Katie Meyer

Social media analytics, like Nicholas Cage’s career, can be inspiring, confusing, and infuriating all at the same time. Instagram analytics, thanks to the new algorithm, are more anxiety-inducing than ever.

Starting at 0: Building an Audience as a New Business

By Katie Meyer

Building a brand can be a challenge for small businesses on a shoestring budget. A creative approach to social media can have a huge impact, with a very low cost. But when you start with zero…

Weddings: The Thunderdome of Social Media

By Katie Meyer

Going to the chapel and we’re… going to put it on Instagram.

In the age of #CustomNuptialHashtags, weddings are a bigger business than ever. As grooms and brides publish their weddings…