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The Spotlight Team
Awards consulting service for creative agencies. We are The Spotlight. A team of creatives, designers and PR specialists with 30+ years of experience and an extensive portfolio of Lions, Clios and Pencils.
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Gender is so 1990
Gender is so 1990
Much has been said about how new mediums have changed advertising — though social media is the suspect everybody usually points to, Google…
Ira Nazarova
Mar 7, 2020
Cannes now awards innovation in business
Cannes now awards innovation in business
In an era where tradition and history are so frequently disrupted by novelty, the Cannes Lions International Festival of Creativity is…
Ira Nazarova
Feb 7, 2020
Nobody Does Campaigns The Way Asia Does: A Highlight on Spikes Asia and AdStars winners
Nobody Does Campaigns The Way Asia Does: A Highlight on Spikes Asia and AdStars winners
The Asia-Pacific regions are considered to be wondrous, mysterious, and full of indigenous people and authentic cultures. When agencies…
Ira Nazarova
Jan 27, 2020
New York Advertising Festival and its plans for the new season
New York Advertising Festival and its plans for the new season
This is how you combine local spirit and global representation
Ira Nazarova
Jan 15, 2020
Campaigns from the Middle East: When Insight, Culture, and Social Movements Take the Stage
Campaigns from the Middle East: When Insight, Culture, and Social Movements Take the Stage
For many years, multinational agencies based in the Middle East have demonstrated great work in the region. There’s something fascinating…
Ira Nazarova
Dec 20, 2019
Nicolas Huvé, Epica Awards: “We enjoy a strong European backing, but we are fully global, as is…
Nicolas Huvé, Epica Awards: “We enjoy a strong European backing, but we are fully global, as is…
At the end of November, Epica once again made its “best of the best” awards, as decided by an international judging panel of journalists…
Ira Nazarova
Dec 14, 2019
What does it take and how does it feel to win a Webby? An interview with one winner.
What does it take and how does it feel to win a Webby? An interview with one winner.
“The Internet’s highest honor,” the Webby is an award everyone in digital communications dreams about.
Ira Nazarova
Dec 6, 2019
Christmas Campaigns are Here! Just to Put a Smile on Your Face
Christmas Campaigns are Here! Just to Put a Smile on Your Face
It’s that time of the year again! This is when we all come together just to have a good time and feel the love — no competitiveness or…
Ira Nazarova
Dec 2, 2019
Self-Promotion: When Agencies Show Their Realness, Originality and Truth
Self-Promotion: When Agencies Show Their Realness, Originality and Truth
Coming up with effective campaigns and strategies for their clients and partners is always a challenge for agencies. Think about it. As a…
Ira Nazarova
Nov 21, 2019
Side Hustle: A Category for All You Advertising Hustlers & Entrepreneurs
Side Hustle: A Category for All You Advertising Hustlers & Entrepreneurs
And we mean it! Well, actually, it’s all thanks to D&AD which is acknowledging the very common and important aspect of full-time employees…
Ira Nazarova
Nov 7, 2019
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