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The Square
The communications office for market challengers, disrupters and brave entrepreneurs.
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A press specialist, a finance expert, and a designer walk into a bar…
A press specialist, a finance expert, and a designer walk into a bar…
It’s not the start of a joke. It’s the start of a proper brainstorming session — the kind that shapes a strategy, solves a complex…
Teresa David
Jun 9
Navigating crisis: The strategic power of external communication
Navigating crisis: The strategic power of external communication
In the fast-paced world of business, crises are inevitable. Whether it’s a product recall, a financial downturn, or a reputational scandal…
Laura González de Artaza
May 23
The art of communicating: Navigating inspiration through creative blocks
The art of communicating: Navigating inspiration through creative blocks
Anyone working in an agency understands the fast-paced nature of this profession. There is always a deadline to meet, an email awaiting a…
Alexandra Costa
Apr 23
Shaping the future of shared mobility in Portugal
Shaping the future of shared mobility in Portugal
How did the opportunity to become Country Manager for Bolt in Portugal come about, and how has the company’s journey in the country been so…
Andre Reis | The Square
Apr 15
The Sound of Silence
The Sound of Silence
We live in a time of immediate responses. Caught in the vortex of constant notifications, messages flagged as urgent, and trends that fade…
Ana Duarte
Mar 27
More than words: Why reading is the ultimate PR advantage
More than words: Why reading is the ultimate PR advantage
In the fast-paced world of public relations, where communication is the key to success, reading is more than just a hobby — it is a…
Rita Baptista
Mar 19
Public Relations: The secret to building authentic, consistent, and trusted Brands
Public Relations: The secret to building authentic, consistent, and trusted Brands
In an era where brands and companies constantly compete for attention, public relations (PR) has become an indispensable tool for creating…
Adriana Vieira | The Square
Feb 18
Latest
Are trends the crash diet of a Brand’s Communication?
Are trends the crash diet of a Brand’s Communication?
January is the perfect time to put those New Year’s resolutions to the test. The gym membership, the crash diet, the ambitious goal of…
Rita Simões | The Square
Jan 30
It’s not the New Year that brings success — it’s your team
It’s not the New Year that brings success — it’s your team
As the calendar turns to a new year, there’s a sense of optimism and anticipation for fresh beginnings. In public relations, this…
Mariana Branco | The Square
Jan 20
Chat, what am I getting into in 2025?
Chat, what am I getting into in 2025?
“We have a signal now, for when I’m needed. When that light hits the sky, it’s not just a call — it’s a warning. (…) They think I’m hiding…
João Camilo | The Square
Jan 2
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