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The Square

The communications office for market challengers, disrupters and brave entrepreneurs.

A press specialist, a finance expert, and a designer walk into a bar…

A press specialist, a finance expert, and a designer walk into a bar…

It’s not the start of a joke. It’s the start of a proper brainstorming session — the kind that shapes a strategy, solves a complex…
Go to the profile of Teresa David
Teresa David
Jun 9
Navigating crisis: The strategic power of external communication

Navigating crisis: The strategic power of external communication

In the fast-paced world of business, crises are inevitable. Whether it’s a product recall, a financial downturn, or a reputational scandal…
Go to the profile of Laura González de Artaza
Laura González de Artaza
May 23
The art of communicating: Navigating inspiration through creative blocks

The art of communicating: Navigating inspiration through creative blocks

Anyone working in an agency understands the fast-paced nature of this profession. There is always a deadline to meet, an email awaiting a…
Go to the profile of Alexandra Costa
Alexandra Costa
Apr 23
Shaping the future of shared mobility in Portugal

Shaping the future of shared mobility in Portugal

How did the opportunity to become Country Manager for Bolt in Portugal come about, and how has the company’s journey in the country been so…
Go to the profile of Andre Reis | The Square
Andre Reis | The Square
Apr 15
The Sound of Silence

The Sound of Silence

We live in a time of immediate responses. Caught in the vortex of constant notifications, messages flagged as urgent, and trends that fade…
Go to the profile of Ana Duarte
Ana Duarte
Mar 27
More than words: Why reading is the ultimate PR advantage

More than words: Why reading is the ultimate PR advantage

In the fast-paced world of public relations, where communication is the key to success, reading is more than just a hobby — it is a…
Go to the profile of Rita Baptista
Rita Baptista
Mar 19
Public Relations: The secret to building authentic, consistent, and trusted Brands

Public Relations: The secret to building authentic, consistent, and trusted Brands

In an era where brands and companies constantly compete for attention, public relations (PR) has become an indispensable tool for creating…
Go to the profile of Adriana Vieira | The Square
Adriana Vieira | The Square
Feb 18
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Are trends the crash diet of a Brand’s Communication?

Are trends the crash diet of a Brand’s Communication?

January is the perfect time to put those New Year’s resolutions to the test. The gym membership, the crash diet, the ambitious goal of…
Go to the profile of Rita Simões | The Square
Rita Simões | The Square
Jan 30
It’s not the New Year that brings success — it’s your team

It’s not the New Year that brings success — it’s your team

As the calendar turns to a new year, there’s a sense of optimism and anticipation for fresh beginnings. In public relations, this…
Go to the profile of Mariana Branco | The Square
Mariana Branco | The Square
Jan 20
Chat, what am I getting into in 2025?

Chat, what am I getting into in 2025?

“We have a signal now, for when I’m needed. When that light hits the sky, it’s not just a call — it’s a warning. (…) They think I’m hiding…
Go to the profile of João Camilo | The Square
João Camilo | The Square
Jan 2
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