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The Square
The communications office for market challengers, disrupters and brave entrepreneurs.
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Pride Communication: Authentic Support or Opportunistic?
Pride Communication: Authentic Support or Opportunistic?
Pride Day LGBTIQ+ has become a significant date, not only for advocating community rights but also for brands to showcase their support and…
Rosa Madero
Jul 8
Comfortable commodities
Comfortable commodities
Time is a commodity. As the days pass and we grow older, its value in our lives increases. Ultimately, we find ourselves evaluating how…
João Camilo | The Square
Jul 3
Leading the Portuguese community for the future of Investment
Leading the Portuguese community for the future of Investment
We got in touch with Lurdes Gramaxo, Partner at the leading Iberian Venture Capital firm Bynd and President of the Portuguese association…
Joana Cidades
Jun 26
World Productivity Day: Top tips from the Masters of organized chaos
World Productivity Day: Top tips from the Masters of organized chaos
There’s no secret ingredient to becoming the most productive person on the planet. The truth is, we’re all different and work in unique…
Joana Cidades
Jun 20
What can journalists learn from PR specialists?
What can journalists learn from PR specialists?
As a former journalist, I must confess: I didn’t always appreciate the value of PR Specialists and communications advisors who flooded my…
Barbara Barbosa
Jun 12
“Forever young”: How an Infinite Purpose Extends the Life of Your PR Strategy
“Forever young”: How an Infinite Purpose Extends the Life of Your PR Strategy
While you can’t achieve immortality, your PR strategy definitely can — if you can master the “infinite game” approach. The purpose behind…
Joana Cidades
May 23
Who watches the Watchmen?
Who watches the Watchmen?
In an era of information overload, the role of Public Relations has become increasingly crucial in shaping narratives, influencing…
Mariola Montoya
May 2
Latest
Navigating the social media landscape: A blueprint for companies to thrive in the Gen Z era
Navigating the social media landscape: A blueprint for companies to thrive in the Gen Z era
In today’s digital era, establishing a strong presence on social media platforms is crucial for businesses looking to thrive in a…
Joana Guimaraes
Apr 3
Innovation and collaboration can change the world
Innovation and collaboration can change the world
In an ever-evolving entrepreneurial world, it is always important to find new ways to take your business to the next level. Keep on reading…
Carolina Inácio
Mar 21
The Importance of Social Media in Brand Building
The Importance of Social Media in Brand Building
In today’s digital world, social media stands as a cornerstone of brand-building strategy for companies of all sectors and sizes. With…
Andre Torrao
Mar 7
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