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Lessons From Values-Driven Brands

Lessons From Values-Driven Brands

More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case…
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Not All Paint-Color Names Are Winners

Not All Paint-Color Names Are Winners

We Take a Look at Some Rejected Paint Names
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Understanding Very, Very Bad Fake News

Understanding Very, Very Bad Fake News

Exploring the Many Meanings of Fake News and How It Impacts Advertising
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Picture This: 10,000 Stories Brought to Life

Picture This: 10,000 Stories Brought to Life

Humans of New York Captures Everyday People — and a Growing Social Media Following
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Clicks and Mortar

Clicks and Mortar

How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
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Marketing Tiny Desires

Marketing Tiny Desires

The Tiny-Home Craze Offers Valuable Lessons in Marketing
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An Ode to Twitter

An Ode to Twitter

The Blog Where I Profess My Undying Love for Twitter and Nothing You Say Will Ever Change My Mind
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Meal Kits by Mail Make Dinner Prep a Snap, but Do They Make Sense?

Meal Kits by Mail Make Dinner Prep a Snap, but Do They Make Sense?

A Look at What Meal-Kit Delivery Is Serving Up
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