Client Offboarding: How to End a Project So You Get More Business

How you finish a project for a…

Does my service-based business need case studies?

If you’re in the marketing or online business game, you’ve heard of case studies. I have news for you — case studies aren’t just for B2B or product-based…

The dos and don’ts for writing a cracking case study

What my technophobe dad taught me about copywriting

It’s easy to forget that most people aren’t familiar with industry-speak and acronyms. The best copywriting makes people feel seen and heard…

How social proof helps you attract more students

Why hiring someone clueless might be the best thing you ever do for your business

Do you need a copywriter? Or a copyright lawyer?

There’s a difference you see. Someone should have…

Writing a Medium post to put off going to the gym

It’s incredible how I can find the time to do…