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The Uncomfortable Brain
The Uncomfortable Brain explores all elements of human behaviour, from psychology and neuroscience to narcissism and philosophy, to leadership and persuasion. We’re new so we’d love to welcome interested writers to contribute!
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On the selfish side of kindness
On the selfish side of kindness
I have given you a half-wilted posy on the street, and in return, I am using our interaction to enhance my online brand. You’re welcome.
Sonia Diab
Apr 13, 2023
The counter-intuitive effects of talking to strangers
The counter-intuitive effects of talking to strangers
When was the last time you spoke with someone new?
Sonia Diab
Mar 26, 2023
Emotionally Intelligent People Are More Gullible
Emotionally Intelligent People Are More Gullible
The evolution and science of lying
Sonia Diab
Jan 4, 2021
Who Are the Social Loafers?
Who Are the Social Loafers?
The ultimate foes of productive teamwork
Sonia Diab
Dec 13, 2020
Why You Want to Do That Thing You’re Not Allowed to Do
Why You Want to Do That Thing You’re Not Allowed to Do
How reactance influences human behaviour
Sonia Diab
Nov 26, 2020
No, It Doesn’t Take 21 Days to Form a Habit
No, It Doesn’t Take 21 Days to Form a Habit
The power of habit loops
Sonia Diab
Nov 15, 2020
Would You Notice an Elite Musician Playing on the Street?
Would You Notice an Elite Musician Playing on the Street?
Context, expectations and inattentional blindness
Sonia Diab
Nov 7, 2020
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