That incredible sense of purpose…
An inspiring Vision, a powerful Mission.
As I said in the first part…
I’m Marco Borgato but I go by the name of Borg or Borgy :) I’m the Chief Innovation officer, Chief Visionary Officer and Chief Product Officer (but, fuck these titles) of FashTime, a young start up.
Yes, so…I was talking about how products need to be the practical and natural translation of a clear purpose, vision and mission.
Well…here they are 🔥
A Living Breathing Purpose — Why we do it (why we started FashTime)
FashTime was born to:
• Add more colours and bring more light into our (digital) life.
• Be an inspiration for self-expression, -transparency, -awareness and -improvement.
We believe in adding More to Life through design-and-tech-driven social-digital products and inspiring living breathing creative projects.
Current Vision — What we see for the future
“You have to know where you’re going to be able to figure out the best way to get there.” FashTime vision is the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
*Notes: This is just the first part of our vision. It lays the foundations for our actual future existence and it’s the catalyst of our ultimate ‘re-branded’ vision. Yes, there is more… and I’ll share it with u soon (at the right time) 😉
Planet:
FashTime see a world where we, all of us, can:
• Wear our true colours (show our true self) and feel like our best selves (be confident about ourselves): without the pressure to please others and fear of non-recognition, while still being respectful and open;
• Truly preserve our past and easily relive it (live for the moment without forgetting our past, who we are): while getting rid of what prevents us to fully live the present (challenging ourselves in order to change for the better);
• Be seen and feel truly recognized for who we are: in the future everyone will have their ’15 minutes’. Literally.
Product:
• Be world-recognized as a comprehensive, fun, impartial and efficient social-digital ecosystem.
• Be seen as a social-digital reference point of the online fashion world (and beyond).
• Be seen as a (fashion) social-digital reference point for Millennials.
Current Mission — What we do (or how we achieve our Vision and stay true to our purpose)
Notes: This is just the first part of our mission. It lays the foundations for our actual future existence and it’s the catalyst of our ultimate ‘re-branded’ mission. Yes, there is more…and I’ll share it with u soon (at the right time) 😉
Key Mission statements:
FashTime is on a mission to create social-digital disruptions that:
• Transform how we perceive Fashion, ourselves and the world around us.
• Make us more connected, wishful to share and willing to help (through Fashion).
How? By empowering us to connect smartly, share and discover magically, like and think differently, help and decide quickly.
Mission related to people:
Currently, Millennials use FashTime’s products to:
• Be able to wear their true colors and feel like their best selves, while sharing life’s stories that inspire the world.
• Truly preserve their past and easily relive it, by sketching out their life’s moments.
• Get rid of what prevents them to fully live the present, by sketching out and deciding — together with the community — on their life’s challenges.
• Be seen and Feel truly recognized for who they are, by killing ‘the Like’ and thinking in Seconds.
Our logo represents our purpose, vision and mission.
The Butterfly is the symbol of unity, fun, freedom and transformations. This powerful insect is an inspiration for adding more color into our life and self-expression. Those who have the butterfly as a totem may be naturally inclined to express themselves openly and change constantly, to reflect their colors into their environment.
Our Values & Messages
Unity. Fun. Freedom. Transformation.
Standard vs Pop
“Wear your true colors”, “Feel like your best self” “Do live, don’t forget” “Challenge yourself” “Change for the better” “Feel truly recognized” “Be You. Keep it 100” “Be Confident” “Be Forever. DFWYA” “Be Better” “Be Free. Kill the Like” “Think in Seconds”
“Be what u want, when u want, where u want ‘n how u want”.
“What u wear, what u do, when ‘n where”
“Ok….we got it, your purpose, vision, mission, values bla bla bla. So….what is FashTime? Tell us please, we’re losing our patience 👿”
Well, I guess now you are ready 😎
Here we are…
FashTime is…
.
.
.
.
Actually you know what, wait for the next story…follow the way of the butterfly 😇
About what you’ve just read: Notes from the Author — Marco Borgato:
It’s all about opening your heart to people. It’s all about making people feel part of an inspiring vision. It’s all about implementing a powerful mission, together. It’s all about being moved by an incredible sense of purpose — The Why.
We simply want to make an impact on this world and to involve people in our journey.
