The Way Of The Butterfly

A living breathing writing-video-visual project to discover #FashTime (Full Table of content)

Marco Borgato
8 min readFeb 12, 2017

INTRODUCTIONS & ORIGIN OF A STARTUP

#. The Key: Living a life of gratitude can make you happy

Notes from the Author — Marco Borgato:

Dedicated to the most influential people of my recent life journey (and future one).

I quickly mention what i’ve been through in the past 2/3 years, recognize those moments of extremely weak energetic presence and reveal my fresh new enthusiasm for the upcoming future.

I then give open vent to my personal tribute.

##. I Put Out The Universe What My Dream Is: That is how they become true

Notes from the Author — Marco Borgato:

Through this creative poem, I aim at showing my approach to life and the power of sharing our true dreams, visions and ideas with the world. At the same time, I recognize that the act of “sharing” can be a challenge and often is misinterpreted.

I mention FashTime as an example of my romantic living breathing dream, vision and idea processing, that I’m willing to share with the world.

###. The Beginning…

Notes from the Author — Marco Borgato:

It all started from a moment of impact.

We can say my new life journey… my heart journey, my entrepreneurial journey… started thanks to a 4-months exchange program in Madison, Wisconsin.

A spark, Love.

My short biographical video summarizes that life-changing experience.

MORE ‘BOUT INNER EXPERIENCES & HEART JOURNEYS

#1. (interlude) The Definition of Perfection: Will I experience it again?

Notes from the Author — Marco Borgato:

This interlude summarizes the starting point of my 3-years journey and it portraits the essence of perfection.

‘The definition Of Perfection’ is about my exchange program between Madison, Chicago & New York: 4 months during which I had the privilege to experience the most perfect moments of my life and lay the foundations for my future. Not surprisingly, my entrepreneurial journey started during that period.

All good things come to an end, but the question is: how many times will we experience true perfection in our life?

#2. Honorable Mentions: Dear Professor, You Broke My Heart

Notes from the Author — Marco Borgato:

This piece deals with the fact that people sometimes choose to push you down instead of lifting you up. The perfect example is what I experienced with a university professor few years ago, some time after my exchange program:

During that period, I was certainly naive, still not well trained for entrepreneurship. I didn’t have a perfectly clear and structured life purpose, vision statement, mission statement and idea yet. What I owned though, was the romantic dream of making an impact on this world and I was willing to share my great enthusiasm with people to change the world for the better, together.

That professor stepped on my dream and enthusiasm. I was hurt and broken inside. Personally though, I chose to not give up on me and my dreams. I rolled up my sleeves and kept working harder. However, how many people might not be able to transform negativity into positivity?

The first purpose of this piece is to say “hey professor, you are wrong and everyone who thinks and act like you is wrong too.”

The second purpose of this piece is to say “hey everyone, believe in the beauty of you dreams and don’t let people bring negativity into your enthusiasm. Life is all about positivity.”

#3. Mentionable Rants: Me, speaking to the universe

Notes from the Author — Marco Borgato:

This is me, speaking to the universe.

I had to pay attention to my heart and love myself again while still pushing hard on a bunch of different things.

‘Mentionable Rants’ is portraying that period of my heart journey full of darkness, rather than light. My ‘love-related’ heartbreak paved the way to negativity. This piece is about me, dwelling on the past, feeling that sense of refusal from the universe and that sense of missing a life purpose.

But let’s get to the good part. There is hope, there is a light at the end of the tunnel, the best has yet to come out of you and know that “Hey, if Borg did it than I can do it”.

If you don’t get lost, there’s a chance you may never be found and even the no sense eventually makes sense.

#4. The Importance Of Allowing Yourself To Truly Love

Notes from the Author — Marco Borgato:

A story about Loving, Dreaming & Changing for the better.

‘Mentionable Rants’ is about negativity. ‘The importance of allowing yourself to truly love’ is instead about that part of my heart journey where I decided to make a step back, acknowledge the past, react, re-discover myself and find a new life purpose.

Through this intense biographical story, I talk about how I loved, not who, not why. I acknowledge the power of allowing ourself to truly love. I show what True Love for one person means and what it’s capable of achieving.

Again, all good things come to an end. I’m humble to recognize FashTime, together with my recent vocation toward entrepreneurship, as the result of that inspirational genuine love I experienced during the previous months.

#5. A Letter From My Future Self: Our future is written, we write our future

Notes from the Author — Marco Borgato:

The tricky part of riding an emotional roller coaster is that sometimes you’re up and sometimes you’re down. During a moment of weakness, I let negativity enter my life, once again.

Even in this case, I decided to make a step back, acknowledge the past, react, keep myself together and not let my new life purpose fade away.

This Time, I follow a different creative-writing approach: this is an imaginary letter I received by my future self, back in 2013, during the end of my exchange program in Madison-Wisconsin. The letter portraits myself and reports some of the facts I’m going to experience during the following 2/3 years (especially with respect to Love and Entrepreneurship).

I believe this piece helped me to understand whether I was still on the right track towards my dream. Moreover, it wants to show how our future is actually written. By us.

#6. (interlude) Back From A Romantic Interstellar Journey: I did suffer from jet leg

Notes from the Author — Marco Borgato:

This poem celebrates my final re-birth.

At the surface level, the poem appears to be a nostalgic reminiscing of a human presence and of a past that looks light years away from the present.

Instead, this is me… coming back from my romantic interstellar journey and reminiscing with a smile a few moments of impact from the past: I’m good, I feel healthy, I changed for the better (and I keep doing it) and I’m ready to take off again towards other interstellar directions.

#7. Together: Broken Hearted, let’s create…

Notes from the Author — Marco Borgato:

This an imaginary dialogue between me and a brilliant, creative, emotional, charismatic, entrepreneurial girl who used to believe in Love.

The girl is following my same emotional rollercoaster or, to put it differently, she represents my self and a delicate transitional period of my life. Since the umpteenth heart break, she’ve been struggling to not lose her confidence, her romantic dreams and her enthusiasm, while keep being creative and creating. Moreover, she’ve been on a inner-journey to figure out her sense of purpose, vision and mission again.

This is my message to her. If only she would decide to open her heart and go out tonight…we might create together.

*Inspired by my own experience and a story I’ve recently read on Medium.

MORE ‘BOUT A STARTUP ITSELF & A STARTUP’S JOURNEY

#i: All About Us

Notes from the Author — Marco Borgato:

It’s all about opening your heart to people. It’s all about making people feel part of an inspiring vision. It’s all about implementing a powerful mission, together. It’s all about being moved by an incredible sense of purpose — The Why.

We simply want to make an impact on this world and to involve people in our journey.

#iv: New Startup Models: Me and my Startup’s Origin + My Heart’s Journey + My Startup’s Journey = FashTime Itself (today)

(Work in progress)

#v: Mentionable Team Fights: Yes, founders fight…a lot

(Work in progress)

This project was published in Startime, the new way of perceiving startups and startuppers. Follow us 😎

FIRST STORY ▶

About the Author of these stories: Marco Borgato (Borg, Borgy, Borglaire) is the co-founder of FashTime, owner/editor of ‘Startime’ and author of “The Way Of The Butterfly”. His life purpose is to add more colours and bring more light into people life and to be an inspiration for more life self-expression, -transparency, -awareness and -improvement. He believes in adding more to Life through design-&-tech-driven social-digital products and inspiring living breathing creative projects. For more about him, see here + all the other stories on the publication ‘Startime’. 😇🔥💯

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Marco Borgato

Heart-centered Human Being who cares about the Future of Luv, Health & Expression and making an impact thru purposeful Creativity, Entrepreneurship & Innovation