Teens aren’t abandoning “social.” They’re just using the word correctly. 

Advertisers are perplexed and a little angst-y.

I know this, because I work in advertising. Wait. Don’t stop reading because I admitted that. This isn’t about advertising. It…

Stop Calling It “Traffic”

Or: your Old World agency viewpoint is killing your New World agency profitability

This is a story that originates from the world of advertising, but reaches deep into a specific problem plagued by many…

The Voice Test

Or: why everyone understands that Morgan Freeman is the most powerful person on Earth

“It is hard to hear the sound of your own voice. But that sound may affect other people’s impressions of you even more than what you…