This is a story that originates from the world of advertising, but reaches deep into a specific problem plagued by many…
Nothing kills bad products like good ads.
That’s not a direct quote from Bill Bernbach, but it’s certainly a sentiment he promoted in the…
[This is a companion piece to “The Voice Test, Or: why everyone understands that Morgan Freeman is the most…
“It is hard to hear the sound of your own voice. But that sound may affect other people’s impressions of you even more than what you…
Advertisers are perplexed and a little angst-y.
I know this, because I work in advertising. Wait. Don’t stop reading because I admitted that. This isn’t about advertising. It…
