Go / Inspiration Hub for Designers and Brand Strategists

Previously we talked about how speech sounds convey meaning and help modify our perception of taste, flavors, and food and drink textures…

While you are not paying attention, there is so much going on in your brain. One of those subliminal activities is the interactions among…

Without us noticing, our brain forms links between shapes, colors, sounds, tastes, smells, and textures. How can branding benefit from…

There is a fascinating book named “This Idea Must Die,” whose premise is that genuinely new ideas (whether scientific or societal) are…

Throughout your career, you will come across plenty of people who position themselves as a brand expert. By good fortune, some of them will…

Your logo is not your brand. Neither is your name nor your trademark. If so, then what is a brand?

“Everything is design” Paul Rand once said. If you are obsessed with design, you realize that every time you come across a product.

When we analyze potent brands, we realize that they succinctly answer three fundamental questions…

An in-depth review of the recent rebranding projects from brand strategy and design perspectives.

Oatly — the Swedish manufacturer of oat milk — is one of the hottest brands out there. Funny, however, many of its customers are not aware…

Whether you are a graphic, industrial or user-experience designer, you should start by understanding the end-user. You must walk in their…

Just like strands of DNA, no two brands are alike. That’s why a solution that works for one of your clients may not work for the other…