Understanding 2021’s Rebranding Spree: Pfizer, Kia, Burger King and GM

Oatly and How the Branding Game Evolves

Oatly — the Swedish manufacturer of oat milk — is one of the hottest brands out there…

Beautifully Designed Products That Don’t Function Well

What A Brand Is Not?

Throughout your career, you will come across plenty of people who position themselves as a brand expert. By good fortune…

What Makes a Strong Brand?

Your logo is not your brand. Neither is your name nor your trademark. If…

Three questions every brand should answer

When we analyze potent brands, we realize that they…