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How to Brand a Coffee Shop? Part 2: Brand Identity
How to Brand a Coffee Shop? Part 2: Brand Identity
(This is the second article of our three-part series on coffee shop branding.)
The Go Branding
Sep 30
How to Brand a Coffee Shop? Part 1: Positioning
How to Brand a Coffee Shop? Part 1: Positioning
What if the secret to your coffee shop’s success isn’t in your cup, but in your customers’ minds?
The Go Branding
Sep 17
Unlocking the Power of Archetypal Branding: Moving Beyond the 12 Archetypes
Unlocking the Power of Archetypal Branding: Moving Beyond the 12 Archetypes
Are critics right about archetypal branding? Are archetypes a great thinking tool or as valid as horoscopes? Let’s find out.
The Go Branding
Apr 13, 2023
Subliminal Branding Part 3: How Music Affects Your Appetite and Spending Habits
Subliminal Branding Part 3: How Music Affects Your Appetite and Spending Habits
Previously we talked about how speech sounds convey meaning and help modify our perception of taste, flavors, and food and drink textures…
The Go Branding
Jan 9, 2023
Subliminal Branding Part 2: ‘Use Touch to Influence Brand Perceptions’
Subliminal Branding Part 2: ‘Use Touch to Influence Brand Perceptions’
While you are not paying attention, there is so much going on in your brain. One of those subliminal activities is the interactions among…
The Go Branding
Oct 17, 2022
Subliminal Branding Part 1: ‘What You Hear Is What You Taste’
Subliminal Branding Part 1: ‘What You Hear Is What You Taste’
Without us noticing, our brain forms links between shapes, colors, sounds, tastes, smells, and textures. How can branding benefit from…
The Go Branding
Sep 28, 2022
Should We Kill Brand Differentiation?
Should We Kill Brand Differentiation?
There is a fascinating book named “This Idea Must Die,” whose premise is that genuinely new ideas (whether scientific or societal) are…
The Go Branding
Aug 3, 2022
What A Brand Is Not?
What A Brand Is Not?
Throughout your career, you will come across plenty of people who position themselves as a brand expert. By good fortune, some of them will…
The Go Branding
Jun 1, 2021
What Makes a Strong Brand?
What Makes a Strong Brand?
Your logo is not your brand. Neither is your name nor your trademark. If so, then what is a brand?
The Go Branding
Feb 19, 2021
Beautifully Designed Products That Don’t Function Well
Beautifully Designed Products That Don’t Function Well
“Everything is design” Paul Rand once said. If you are obsessed with design, you realize that every time you come across a product.
The Go Branding
Feb 2, 2021
Three questions every brand should answer
Three questions every brand should answer
When we analyze potent brands, we realize that they succinctly answer three fundamental questions…
The Go Branding
Jan 28, 2021
Understanding 2021’s Rebranding Spree: Pfizer, Kia, Burger King and GM
Understanding 2021’s Rebranding Spree: Pfizer, Kia, Burger King and GM
An in-depth review of the recent rebranding projects from brand strategy and design perspectives.
The Go Branding
Jan 21, 2021
Oatly and How the Branding Game Evolves
Oatly and How the Branding Game Evolves
Oatly — the Swedish manufacturer of oat milk — is one of the hottest brands out there. Funny, however, many of its customers are not aware…
The Go Branding
Jan 14, 2021
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