User Research

The 5E Experience Design Model

A step-by-step guide to designing meaningful experiences

User Experience in Healthcare: Laura ECG App

5 Steps to Your First User Test

Talking to users is the easiest & most effective thing you’ll do this…

UX Resources for Business People

Often Business Leaders ask us to explain what User Experience (UX) is and if we can send them further information/reading material.

So I thougth I’ll publish this here for other’s to use and add to.

How can Design Thinking Re-invent a Brand?

In 1990s P&G’s largest and best-known skin care brand “Oil of Olay” was struggling and the company needed domination in skin care to be a credible player in the beauty business. The “Oil of Olay” was seen as old-fashioned and no longer relevant. The…

The power of User Interviews

Asking users to design your product for you

User testing with brain activity readings

In recent years, I have attended a lot of sessions involving users, being it as an observer, or as a facilitator. These sessions had different goals and formats; contextual inquiry, interviews, observations, focus groups and other workshops formats, and…

User feedback and A/B testing need each other. Here’s why…

We need to talk, about how we talk.

Talking to the people who your use your services and products is great, I think we have got to a point where we all can agree on that. User research is essential. No longer do I find myself selling the need to speak with users. Now the conversation focuses on how…