Homepage
Open in app
Sign in
Get started
Things Jay Writes
Disruptive Innovation
Jobs To Be Done
Improv
Other Reflections
Jobs to be Done
Advice to Peloton: Shine a Light on Struggle and Progress
Advice to Peloton: Shine a Light on Struggle and Progress
In case you haven’t heard, Peloton keeps producing ads that get LOTS of attention — much of it negative. On January 27, 2019, an Arizonan…
Jay Gerhart
Dec 28, 2019
I Saw A Tesla Model 3 & Jobs to be Done Theory Happened
I Saw A Tesla Model 3 & Jobs to be Done Theory Happened
I’ve previously written about two things I find fascinating on Medium: Tesla and Jobs to be Done. This week I saw something that sparked…
Jay Gerhart
Jun 30, 2019
Jobs to be Done — Bridging a Gap
Jobs to be Done — Bridging a Gap
As a student and practitioner of Jobs to be Done, I have become increasingly dismayed at the tone of Twitter and Medium debate over the…
Jay Gerhart
Feb 10, 2018
Why I Hired Twitter
Nine months ago, I had few footprints in the land of social media. Sure, I had the obligatory LinkedIn account, because if you are…
Jay Gerhart
May 6, 2017
Nordstrom Local — Through the Jobs to Be Done Lens
Nordstrom Local — Through the Jobs to Be Done Lens
My teammate, the brilliant Ann Somers Hogg, posed an interesting question on Twitter that’s been tugging at me all week: Will Nordstrom…
Jay Gerhart
Sep 16, 2017
About Things Jay Writes
Latest Stories
Archive
About Medium
Terms
Privacy
Teams